Bounce rate is very important factor of your website. It is playing very crucial role with your web site traffic and income. We can explain bounce rate like this. Rate of when visitors came in your website and immediately click back button on your browser.
This is actually very disadvantage point to your website. It is loss of traffic! Loss of traffic means loss of your sales or income. So, you need to more attention about your bounce rate.
These days bounce rate is major factor to go higher ranking in search engine. So, people are trying to reduce their bounce rate many ways.
If your run WordPress website, I have great news for you to reduce bounce rate and increase your income. It is a WordPress plugin called " ZERO BOUNCE WordPress Plugin " that has great ability to reduce your bounce rate and increase your income. According to their observation 50% -70% your valuable traffic leave your website without spend time in your website. You can redirect them to coupons, discounts, Amazon, and other offers pages. The point is get more sales from that loosing traffic.