There are many occasions where you want to link to a website, but you don't want to follow links on this pages.For an example we can take Advertising and affiliate links. If Google catches you passing PageRank from a paid link, they view it as spam, and you could end up being removed from Google's database.
There's an good solution for this. Use the nofollow tag. Google won't follow the link, and you'll remain in good standing with the search engine. You can use a nofollow meta tag to negate links for an entire page, but this isn't necessary for every page.
You can use nofollow on individual links by simply typing rel="nofollow" after the link in the href tag.To add NoFollow Tags into your html links use the code below.
Note : Replace YOUR-LINK-HERE and LINK-NAME with your real details.
Look at the example below.
I am a publisher with bidvertiser and I removed bidvertiser ads from my blog since I heard google had a page rank penalty for all those who sell text link ads. How can I use a no follow on the bidvertiser HTML script.
I don't want google to index the bidvertiser script so that it will not affect my page rank.
Thank you☺